At Sumseron Coffee, we believe coffee is more than a drink — it’s a connector. That’s why you’ll find us not just behind the roaster or at our cupping table, but on the road, at events, festivals, farmers’ markets, and specialty coffee expos across the country.

We go to these events for one simple reason:
To meet people.

Because while beans are our business, community is our purpose.

🤝 Human Connection Over Transactions

In a world that moves at lightning speed, where likes and clicks often replace eye contact and conversation, it’s easy to forget how meaningful simple, human interactions can be. But we haven’t forgotten.

When we set up a booth or pour a sample at a local market, we’re not just there to make a sale. We’re there to listen.

We want to hear your favorite brew method.
Your first memory of coffee.
Why you drink it every morning, and who you share it with.

Because every story helps us better understand the lives behind every cup — and how our coffee fits into them.

And truthfully, it’s these moments — the spontaneous laughs, shared recipes, “how do you brew yours?” exchanges — that remind us why we started Sumseron in the first place.

🌍 Representing Our Roots

These in-person gatherings allow us to do more than just showcase products — they let us honor the origin of every bean we roast.

When you visit our booth, you’re not just getting tasting notes and packaging. You’re getting a window into the world of our farming partners:
Photos of farmers sun-drying beans in Rwanda.
Handwritten letters from a cooperative in Nyeri.
Harvest updates from East Africa’s growing regions.

We talk openly about our sourcing relationships — not because it’s trendy, but because transparency builds trust.

We want our customers to understand the supply chain, to see the faces and places behind the flavor. Because when you know who picked your coffee, and under what conditions, your cup means more.

💡 Learning & Growing — Together

Let’s be honest: we don’t have all the answers.
That’s why we show up — not just to teach, but to learn.

Coffee is a constantly evolving craft. Every event we attend is an opportunity to:

• Compare notes with other roasters
• Learn from passionate baristas
• Listen to home brewers with clever tips
• Talk shop with green bean importers
• Discover new tools, processes, and ideas

We’ve left more than one event with fresh inspiration and newfound friends. Some of our most meaningful collaborations have started with a shared pour-over and a question like, “Have you ever tried…”

Growth happens in community. And we’re here for it.

📸 Behind the Scenes at Our Booth

If you’ve never been to a Sumseron pop-up, here’s what you might see:

• A pour-over station brewing seasonal single origins
• Bags of beans with farmer profiles handwritten on the back
• A corner table with photo books from our sourcing trips
• Warm conversations — no pressure, no hard sells
• A community board where visitors leave sticky notes:
  “What coffee means to me…”

Sometimes there’s music. Sometimes it’s raining.
Always — it’s welcoming.

📅 Where to Find Us Next

We’re building our 2025 event calendar — and yes, we’d love to see you there.

Here’s a preview of what’s coming up:

• ☕ East Coast Coffee Festival – June 14–16
• ☀️ Summer Artisan Market – July 8
• 🌾 Harvest to Cup: Origin Stories Panel – August 2

Check our website or follow us on Instagram for real-time updates.

And if you know a market, campus, or event where Sumseron should show up, tell us. We’re always looking to bring the experience closer to you.

🧡 Why It Matters

We’re not just showing up to pour coffee.

We’re showing up because:

• Real relationships start face-to-face
• Every meaningful cup begins with a meaningful story
• Local conversations lead to global change

Every handshake. Every question. Every shared sip.
It adds up to something bigger than us.

We’re not a brand with a wall. We’re a team with a table — and there’s always room for you.

So next time you see us at a market or festival, come by.
Ask questions. Taste something new. Leave us your story.

Let’s talk, laugh, learn — and share what coffee really means, together.

See you out there.
— The Sumseron Team